What do we mean when we talk about strategy?
We mean strategy that is smart and simple, dynamic and engaging, that allows your team and your organisation to reach its goals – and go beyond.
Strategy is king and understanding how to effectively use your strategy is what we’re all about.
Strategy has been around for centuries, with the first military strategy dating back to Sun Tzu’s The Art of War in China. But it wasn’t until the late 1800s that strategy began to be applied to business, with Alfred Sloan’s work at General Motors. Since then, strategy has become an essential part of any organisation – public or private, for-profit or non-profit.
But what exactly is strategy? And how do you create a successful strategy for your organisation?
At its most basic, strategy is about making choices – it’s choosing to do some things and not others. It’s also about setting priorities and allocating resources. But most importantly, strategy is about creating a unique position for your organisation in the marketplace – it’s about differentiating yourself from your competitors.
There are many different types of strategy, but at its heart, strategy is about creating value. It’s about finding a way to do things better, faster or cheaper than your competitors. It’s about creating a sustainable competitive advantage.
To do this, you need to have a clear understanding of your organisation’s strengths and weaknesses, as well as the opportunities and threats that you face in the marketplace. Only then can you develop a strategy that will allow you to achieve your goals.
There are many different types of strategy, but at its most basic level, strategy is about making choices. It’s about deciding what to do and what not to do. It’s about allocating resources in a way that will allow you to achieve your goals. And it’s about making sure everyone in your organisation is aligned with your strategy.
There are four key steps to creating an effective strategy:
– Defining your goals and objectives
– Conducting a SWOT analysis
– Developing your strategy
– Implementing and monitoring your strategy
What are the benefits of having a strategy? There are many benefits of having a strategy, but the most important one is that it allows you to focus on what’s important. A good strategy will help you to identify your organisation’s strengths and weaknesses, as well as the opportunities and threats that you face in the marketplace. This information is essential for making decisions about where to allocate resources.
Another benefit of having a strategy is that it helps to ensure that everyone in your organisation is aligned with your goals. When everyone is working towards the same goal, it’s much easier to achieve success.
If you don’t have a strategy, it’s very difficult to set priorities and make decisions about where to allocate resources. This can lead to wasted time and effort, as well as missed opportunities.
A strategy is an essential part of any organisation, and if you don’t have one, it’s time to develop one. Contact us today to learn more about our strategy consulting services. We can help you create a customised strategy that will allow you to achieve your goals.
If you want to learn more about strategy, check out our blog for more articles. We offer a range of strategy services, from strategy development to strategic planning and execution.
When we talk about strategy here at Empiraa, we mean talking about all of that and creating an effective strategy that everyone can buy into, feel engaged with and be ready to execute.
Explore the art of strategy – and powerful ones at that – here.
Build your strategy and Unlock Simple with Empiraa