Empiraa Glossary
Clear, practical definitions for the business terms teams use every day, from strategy and execution to sales systems, operations, planning, and performance.
Balanced Scorecard
The Balanced Scorecard is a strategic performance management framework that measures organisational success across four perspectives: financial, customer, internal processes, and learning and growth.
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The Baldrige Excellence Framework is a US-developed management model that provides criteria for organisational performance excellence across leadership, strategy, customers, workforce, operations, and results.
Read full definitionBass Diffusion Model
The Bass Diffusion Model is a mathematical model that describes how new products or innovations spread through a population, distinguishing between adoption by innovators and adoption by imitators.
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The BCG Growth-Share Matrix is a portfolio analysis tool that classifies a company's business units or products into four categories — Stars, Cash Cows, Question Marks, and Dogs — based on market growth and relative market share.
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Benchmarking is the process of comparing an organisation's performance, practices, or processes against recognised standards or best-in-class competitors to identify gaps and improvement opportunities.
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The Blue Ocean Method is a strategy framework that helps organisations create uncontested market space — "blue oceans" — by offering new value that makes competition irrelevant.
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A business model describes how an organisation creates, delivers, and captures value — including who it serves, what it offers, how it operates, and how it generates revenue.
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Business scope defines the boundaries of an organisation — the markets it operates in, the customers it serves, the products or services it offers, and the geographic areas it covers.
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Business strategy is the plan that defines where a business is going, how it will compete, and what it will focus on to achieve its goals.
Read full definitionCompetitive Advantage
Competitive advantage is the set of factors that allow an organisation to outperform its competitors and generate superior value for its customers over a sustained period.
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A core competency is a unique combination of skills, knowledge, and capabilities that gives an organisation a meaningful competitive advantage and is difficult for competitors to replicate.
Read full definitionCorporate Strategy
Corporate strategy defines the overall scope and direction of an organisation, including which markets to compete in, how to allocate resources across business units, and how to create long-term value.
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Empiraa helps teams move from planning and ideas into clear priorities, connected workflows, and measurable progress.