About us

Helping you feel good about business

Businesses often grapple with developing and executing profitable strategies amid growth and new challenges. Empiraa simplifies this process, empowering teams to consistently construct and implement successful game plans.

How it started

Business planning or business strategy is an integral part of any company and something most have in some shape or form. It answers the critical questions of ‘who are we and where are we going?’. So it’s a no-brainer that any successful business needs a clear business plan.

But time and again, companies discuss their plan forward and it doesn’t go any further. Hard work on understanding the business direction is left to a spreadsheet that is only looked at annually.

Empiraa Founder Ash Brown knew “there had to be a better way”. After looking for a solution that allowed Brown to plan a business’s direction forward, set long-term goals and then break those goals into actionable items, he drew a blank, none of the solutions out there solved this problem. And so Empiraa was born, a business game-planning platform that gives businesses the tools to execute their strategies successfully.

How it's going

Empiraa launched to the public in June 2022 and since then have experienced substantial traction to date,  validating our assumption that this type of solution is needed for businesses. We’ve onboarded hundreds of companies worldwide and continue to build strategic partnerships with advisors and consultants. 

In that time our team has grown significantly with employees across three different continents. Its fair to say the “Empiraa Effect” has taken hold and the ball is officially rolling.

Empiraa's Game Plan

Our Vision

Empiraa’s goal is to empower startups and SMBs worldwide with simple business planning tools, provide outstanding value to our users, and foster a dynamic work environment. Our aspiration by 2025 is to be the top global provider of business planning platforms, achieved through ongoing innovation and active user involvement.


Our Core Values

Mamba Mentality

Be different

Bet on people

be helpful

casual but serious



1:3:3 rule

Meet our Team

Ash Brown

Founder & CEO

+61 400 764 687
Book a meeting with Ash
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Ashley McVea

Head of Marketing

+61 447 732 016
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Dean Zanforlin

Head of Partnerships & Growth

+61 417 819 357
Book a meeting with Dean
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Ryan Walker

Director of Sales - USA Central

+1 720-515-3585
Book a meeting with Ryan
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Jordan Tilli

Head of Partnership Development

+61 400 764 687
Book a meeting with Jordan
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Madelyn Martin-Brown

Hr & team support

+61 427 143 911
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Niño Lepardo

Data Analyst

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Feel good about business