As the holiday season approaches, we’re all busy closing out projects, tying up loose ends, and eagerly anticipating some well-deserved rest and relaxation. But before we say goodbye to another year, we want to take a moment to reflect on what has been an incredible journey for Empiraa and share some of the highlights from behind the scenes.
Reaching the two-year mark in business is a significant milestone. It’s a moment that brings both a sense of pride and an opportunity to look back with clarity on all the lessons learned along the way. Hindsight has been a powerful teacher, and this year was all about taking those lessons and putting them into action.
We’ve been incredibly fortunate to have a robust network of advisors, mentors, investors, friends, and customers who believe in our vision and actively support us. Their collective wisdom has been invaluable, offering insights that have shaped our decisions and helped us grow.
This year, we made the decision to focus intently on building a strong foundation for sustainable growth. Our mission to make strategy simple and accessible for small to medium-sized businesses continues to drive us forward. With a clear target of reaching profitability in 2025, we rolled up our sleeves, put our heads down, and got to work. Every action we’ve taken this year has been in service of that larger goal: empowering businesses to achieve their strategic objectives with clarity and confidence.
One of our proudest achievements this year has been surpassing the milestone of 1,000 businesses using the Empiraa platform—a number that continues to grow every day. More importantly, these businesses aren’t just using Empiraa; they’re achieving incredible things.
Together, our users successfully completed an astounding 28,712 objectives this year. That’s not just a number; it’s a testament to the power of clarity, focus, and effective strategy.
What we’ve learned from our customers is that clarity and vision are the most valuable assets in business strategy. They crave real-time insights into how their teams are tracking toward their goals and where additional support might be needed to keep everyone on course. Empiraa has become the trusted partner they rely on to provide that visibility and enable them to stay agile and aligned in pursuit of their goals.
This year marked a significant evolution for Empiraa, thanks to the growth and dedication of our development team. With their talent and hard work, we’ve been able to take major strides in shaping Empiraa into the platform our users not only want but need to succeed.
One of the highlights of the year has been the release of myReports, our most significant update to date. This groundbreaking feature introduces a new dimension to Empiraa, offering users unparalleled visibility into their strategic plans. With myReports, businesses can now view their progress at an individual, team, and organizational level—all in one place.
This release is more than just a new feature; it’s a game changer for businesses looking to hit the ground running in the new year. The comprehensive reporting capabilities allow users to review their performance over the last month and compare it to previous periods. This kind of trend analysis empowers businesses to not only track progress but also identify areas of concern early. With the ability to adapt and pivot strategies in real-time, risks can be mitigated, and momentum sustained.
Imagine having a clear snapshot of how every team in your organization is performing. At a glance, you know who your top performers are and who might need additional support to stay on track. With this level of clarity, you can inspire and motivate your team, ensuring everyone is consistently delivering their best work. Say goodbye to underperformers hiding behind the facade of busyness—myReports brings transparency and accountability to the forefront, with the proof in the stats.
But myReports is just the tip of the iceberg. Here’s a look at some of the other exciting product updates we rolled out this year:
These updates reflect our unwavering commitment to continuously enhancing the platform and delivering a better experience for our growing community of users.
This year, we also achieved a major financial milestone, raising an additional $485,000 through a combination of private angel investors and our very first crowd-funding campaign on Birchal.
The Birchal campaign was a leap into uncharted territory for us, providing an opportunity to share Empiraa with the public for the first time. The results were great—not only did the campaign provide the funding we needed to extend our runway toward profitability, but it also significantly amplified our brand’s visibility.
Building brand awareness is one of the most challenging aspects of launching a new business. It requires persistence and patience because its impact can only be fully appreciated in hindsight. The success of the Birchal campaign was a powerful affirmation that all our hard work on brand-building had paid off. It wasn’t just about the funding; it was a validation of the trust and enthusiasm people have in our vision.
As we look toward the new year, we’re filled with excitement for what’s to come. With incredible opportunities waiting just around the corner, we are on the final push toward our ultimate goal of profitability.
As we look ahead to 2025, we’re gearing up for what promises to be a transformative year. We have some truly exciting partnerships on the horizon that will accelerate our growth and solidify our expansion, particularly in the United States. These collaborations are not just about growth; they’re about aligning with partners who share our mission to make strategy accessible, actionable, and impactful for businesses of all sizes.
On the product side, our vision is clearer than ever. We’re working on significant updates designed to make viewing and managing your strategy simpler, more intuitive, and easier to understand. These enhancements will ensure that every business, no matter its size or industry, can feel empowered to achieve its goals with clarity and confidence.
One of our most anticipated updates is launching in just a few weeks: myPortal for consultants and franchises. This feature will revolutionize how they monitor the progress of their clients and sites. By offering a centralized, real-time view of performance, consultants and franchise owners will have the tools they need to stay on top of multiple strategies, identify bottlenecks, and celebrate wins—all at a glance.
As the year winds down and the pace slows, take a moment to reflect on how this year has shaped you and your business. What went well? What could have been better? This quiet period is the perfect opportunity to think deeply about what’s next and to craft a strategy that will take you there.
Remember, a goal without action is just a dream. To make 2025 your most successful year yet, you need a clear plan and the tools to bring it to life. At Empiraa, we’re here to help you turn your vision into reality. To get started, you can sign up for just $1 for your first month—a small investment in what could be a game-changing year for your business.
From all of us at Empiraa, we wish you happy holidays and thank you for being part of our journey. Here’s to a successful, strategic, and impactful 2025!
