Business planning made simple.

The new way to make your business plan actionable.

Empiraa helps you game plan for the future, using simple strategic framework. Make every member of your team an ‘all star’ in their role.

What is your goal for your business in 2023?

How many times have your rolled out a strategy and it went nowhere?

Too often, business planning is thought of once a year and left on an Excel spreadsheet, not to be looked at till the following year. Empiraa changes this. Write your business game plan in minutes and keep it top of mind for you and your employees.

We allow you to see how your work is contributing to the overall business objectives, in an inspiring environment that drives people to do better.

startup victoria

We game plan with you!

We have lived the problem of disconnected strategy for years. We also know that the word STRATEGY can be scary. So we built a platform that makes business planning and execution simple. Simple interface, simple language and zero jargon. We help you achieve your vision for your business.

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Every person in every team, matters.

Think of it like this. Finance is your back line, Operations is your mid field and Sales is your forward line. All play vital roles in your business, but they run different plays. Empiraa is the game plan that brings them all together. Then you can start winning on your business scoreboard.

Empiraa is different from spreadsheets and project management tools because it specifically focuses on simplicity, engagement and execution for business planning. It is tailored to meet the needs of businesses, making it an effective and user-friendly alternative to other tools.

How Empiraa helps you game plan for the future, today.

Your game plan in one place

The MyHub view of your game plan outlines your personal objectives and tasks as well as showing the overall organisational pillars and how your efforts are feeding into the overall business. See in one glance how you are tracking and areas that need to be focused on.

Measure against your game plan

Whether you use OKRs, KPIs or both, set measurable objectives with trackable metrics. This is your competitive advantage.

Embrace simple setups

Our simple plan designer is give you a competitive advantage and is simple and easy to use for businesses with a strategy already in place or startup developing their business strategic planning from scratch.

Understand the vision

Keep your core values front of mind by using our pre-made values or creating your own custom ones. Your people can always see your why and how they are making valuable contributions.

Live business score board

View data live for your objectives and tasks to easily see if you are on track to achieving your goals.

Create all stars in their roles

Empiraa acts as the perfect platform to set team pillars and goals that feed into the overall business strategy. Use the chat feature to give each other feedback and monitor team success with live data. Collaboration around your strategic plan is your competitive advantage.
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Hear what our customers think

Justin Huang, Airwallex

“I am so glad that there is finally a tool that makes it so easy for SMEs to set company goals and most importantly achieve them. I love being able to see how each of my stores are progressing relative to their target and how that feeds into our overall company goals.”

Glen Wall, Grayson Australia

“Taking on the daunting task of implementing strategic planning processes within a small, niche, 40 year old private business called for something 'special'... Choosing Empiraa has returned our business; they’ve created a professional, simplistic platform with amazing ongoing support. The Grayson team have embraced Empirra’s simplistic and easy-to-use format... I would certainly recommend the Empiraa platform for all your business planning and individual aligned strategies, being superbly supported by a great team.”

Join the companies using empiraa to game plan for 2023

A live and dynamic plan all in one place.

Simplicity at work.

Explore the blog

Read everything you need to know about strategy, business planning and thought leadership pieces perfect for startups and small to medium businesses.

Empiraa raises $518k in tough investor markets and sets to be a market leader moving away from VC investment

The team here at Empiraa are excited to announce the close of our second seed round this month at $518k…

Why Strategy is out and business game planning is in for Empiraa

For the first year and a half of our startup journey here at Empiraa, we always referred to ourselves as…

Q&A with SourceForge and Empiraa

The simple solution to actually executing your business plan Business planning or business strategy is an integral part of any…

Product Update – March 2023

Automation and helping you start is our priority As the Founder of Empiraa, I am thrilled to announce our biggest…

Our users needed a simple way to plan and execute. Empiraa delivers simplicity around your game plan.

Creating simple, collaborative game plans to give you the vision you need.