Why a clear business strategy is essential for success

The clarity in your business strategy defines your business success & it has various benefits. Here is how to create a clear business strategy for yourself.

We all know that a business strategy is a whole plan of action a company takes to achieve its long-term goals. Your business strategy includes products or services that the company plans to offer, target markets, advertising and marketing campaign goals, operational objectives, and financial projections. In short, a well-crafted business strategy serves as a […]

The power of a great vision statement

A great vision statement provides a clear, concise pathway to where you are headed. Here is how it benefits you as a business to grow and achieve your goals.

Crafting a vision statement is crucial for any entrepreneur. And it is one of the first steps in making a business plan. A good vision statement should be clear, concise, and inspiring. It should provide a roadmap for where you want your business to go and serve as a guide for making decisions along the […]

How strong core values affect your business

Strong values are a make or break when it comes to a business. Here is how strong values affect your business and how to develop them for your business.

When it comes to business, having strong core values is essential for success. Core values are the guiding principles that tell how you behave inside and outside the office. They set the tone for your company culture and provide a foundation for decision-making. If your core values match those of your employees, they will be […]

The importance of the market in your business strategy

The market is the main thing in the business, and many of the important factors depend on it. Therefore, the market is crucial in making a business strategy.

To understand the importance of the market, first, we need to clear our view of the market. When we think of the market, we think of a place or platform where we will compete or sell our product or services. It is not wrong, but in this concept, we don’t consider customers a part of […]

What is a business plan, and why it’s essential

The business plan provides an overview of market consumers & competition. It has its benefits, but they are attained only by making the right one for yourself.

A business plan is a written document that outlines a company’s goals and how it plans to achieve them. It’s an essential tool for any business, regardless of size or industry. A well-crafted business plan can help you secure funding, track your progress, and make smart decisions about your business. But what goes into a […]

How to build an effective market strategy for your business

Building a market strategy helps to target the market better. We have a list of key steps involved in building a market strategy that works.

Nowadays, there are more new startups in the market than ever before.  And for new startups, building a go-to-market strategy for your business can seem daunting, but it doesn’t have to. Making a market strategy can be easy if you follow a plan and do everything accordingly. This blog post will discuss the critical steps […]

What are the core values of a business and how to apply them

Three core values of a business are profitability, growth, and stakeholder value. Here is how these values help to lay a solid foundation for your business.

To succeed in business, you must have a strong set of core values that you adhere to.  A few core values are essential for any thriving business. This blog post will explore some of the most important values to adhere to make your business thrive.  What are the three main core values of a business? […]

The four ways to avoid strategic drift

entrepreneurial operating system

Smart business is knowing the four ways to avoid strategic drift – as well as the three reasons it typically occurs. Our previous blog post explored what exactly strategic drift is and the four phases of it, now let’s learn how your organisation can work to avoid it. Reasons for strategic drift Understanding why strategic […]

The four stages of strategic drift


Strategic drift can – and does – occur. Here are the the four stages of strategic drift. Picture this: your organisation has analysed its strengths and weaknesses. It’s considered its competitors and the advantages and disadvantages in the market. You’ve worked together as a team to collaborate and create a strategic plan that everyone believes […]