Why a clear business strategy is essential for success
We all know that a business strategy is a whole plan of action a company takes to achieve its long-term goals. Your business strategy includes products or services that the company plans to offer, target markets, advertising and marketing campaign goals, operational objectives, and financial projections. In short, a well-crafted business strategy serves as a […]
The power of a great vision statement
Crafting a vision statement is crucial for any entrepreneur. And it is one of the first steps in making a business plan. A good vision statement should be clear, concise, and inspiring. It should provide a roadmap for where you want your business to go and serve as a guide for making decisions along the […]
How strong core values affect your business
When it comes to business, having strong core values is essential for success. Core values are the guiding principles that tell how you behave inside and outside the office. They set the tone for your company culture and provide a foundation for decision-making. If your core values match those of your employees, they will be […]
The importance of the market in your business strategy
To understand the importance of the market, first, we need to clear our view of the market. When we think of the market, we think of a place or platform where we will compete or sell our product or services. It is not wrong, but in this concept, we don’t consider customers a part of […]
What is a business plan, and why it’s essential
A business plan is a written document that outlines a company’s goals and how it plans to achieve them. It’s an essential tool for any business, regardless of size or industry. A well-crafted business plan can help you secure funding, track your progress, and make smart decisions about your business. But what goes into a […]
How to build an effective market strategy for your business
Nowadays, there are more new startups in the market than ever before. And for new startups, building a go-to-market strategy for your business can seem daunting, but it doesn’t have to. Making a market strategy can be easy if you follow a plan and do everything accordingly. This blog post will discuss the critical steps […]
What are the core values of a business and how to apply them
To succeed in business, you must have a strong set of core values that you adhere to. A few core values are essential for any thriving business. This blog post will explore some of the most important values to adhere to make your business thrive. What are the three main core values of a business? […]
How to make a business strategy that benefits your business
Business strategies are the make or break when it comes to the success of any business or startup. Businesses lack proper business strategies upon which they can act and achieve their goals.
The four ways to avoid strategic drift
Smart business is knowing the four ways to avoid strategic drift – as well as the three reasons it typically occurs. Our previous blog post explored what exactly strategic drift is and the four phases of it, now let’s learn how your organisation can work to avoid it. Reasons for strategic drift Understanding why strategic […]
The four stages of strategic drift
Strategic drift can – and does – occur. Here are the the four stages of strategic drift. Picture this: your organisation has analysed its strengths and weaknesses. It’s considered its competitors and the advantages and disadvantages in the market. You’ve worked together as a team to collaborate and create a strategic plan that everyone believes […]
